Known as "The Queen of Curl," Ouidad (pronounced wee-dod) is known in the beauty and hair industry as the go-to girl for treating and styling curly hair. Her salon in New York, the first in the world to specialize in curly hair, is a haven for people who battle their ringlets every day. With offerings ranging from curl-specific haircare, to haircuts using her "Carving and Slicing" technique, Ouidad's salon draws clients from all over to experience the ultimate curly-hair treatment. Those who can't make it to her world-famous salon can indulge their locks in Ouidad's
extensive haircare line, which is backed by years of research and expertise and aims to beautify the waves you were born with. From kinky waves to frizzy ringlets, Ouidad has your perfect curly-hair solution.